Being an ardent admirer of commentators like Jeremy Bullmore and Mark Ritson, Andy aims to emulate their remarkable ability to shed new light on old issues in just a few hundred words.

Andy was for many years a regular columnist for AdVantage magazine, the principal trade publication for South Africa's advertising and communications industry. His opinions on important issues of the day are often heard on television and radio, and he continues to contribute articles and columns to leading marketing journals.

Andy co-edits The Annual, South Africa's definitive reference tool for the advertising and communications industry, and is a frequent contributor to a host of other publications, off and online, including "Brands and Branding in South Africa" and "From Groot Constantia to Google" (a history of South African brands).

There's a book in the offing too. Watch this space.

Here's a representative sample of Andy's recent writings.

For examples of what Jeremy Bullmore has written, go to
www.wpp.com/wpp/marketing/marketing/essays-assorted-writings-by-jeremy-bullmore.htm

For examples of what Mark Ritson has written, go to
www.marketingritson.com